3. Pressing the “Reset” Button on Corporate Trust with Barie Carmichael

When Barie Carmichael and her co-author the late James Rubin wrote “Reset” just two years ago, corporate trust was at an all time low. Consumers’ access to information about the companies they buy from and work for was at an all time high, the expectations of stakeholders growing rapidly. That trend has only been exacerbated with the onset of the #MeToo movement, COVID-19, and the recent protests surrounding racial injustices. How can companies respond to a public who doesn’t trust them and how do you “get it right” socially in today’s ever-changing environment?


Our Guest Today:
Barie Carmichael, Co-Author, Reset: Business and Society in the New Social Landscape

You cannot communicate around a bad business strategy. How often to you ask ‘what could go wrong” before you fall in love with your concept?

-Barie Carmichael

Barie Carmichael has more than 35 years of experience directing global corporate communication and has managed strategic corporate communication on a global scale in a variety of industries involving issue management, corporate branding, crisis, employee engagement and media relations.

A co-author of Columbia University Press’ Reset: Business and Society in the New Social Landscape and Senior Counselor at the global communications consultancy APCO Worldwide, Carmichael counsels senior corporate management and the next generation of business leaders on navigating the new social ecosystem in which businesses today operate.

As Dow Corning Corporation’s chief communications officer, the company’s board of directors elected her to the position of corporate officer, recognizing her strategic contributions to guiding the company through the decade-long silicone breast implant crisis.

In addition to her work at Dow Corning Corporation, Ms. Carmichael was formerly a partner at The Brunswick Group and also served as VISA USA’s executive vice president of corporate relations.

Ms. Carmichael is a Batten Fellow at The University of Virginia’s Darden Graduate Business School and is also a member of the Arthur W. Page Society. Throughout her career, she has won numerous awards for issue management, employee communication and change management.

Ms. Carmichael graduated with honors from Carleton College and has a master’s degree in English from the University of Minnesota. She is also a graduate of INSEAD’s Advance Management Program, Fontainebleau, France.

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